Quickly test and identify your winning concepts
In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential. That’s why we offer a concept screening approach that combines emotional measurement and dynamic analysis to quickly score your concepts. This innovative approach provides a precise and effective diagnosis, essential for the development of […]
Multi-Sensory Creative Experience
Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses! In the effervescence of the 21st century, creativity appears to be an essential and indispensable lever to help companies navigate through constant challenges. Creativity is often perceived as a purely cognitive process, but it is in fact a multimodal process that results from […]
How to optimize your preference mapping and segmentation ? RECO#3
Better understand and target your preference segments Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. This approach helps identify consumer segments with specific sensory preferences, reflecting diverse market expectations. These studies provide precise recommendations for ideal sensory profiles and […]
Maximise the Success of Your Focus Groups With a Pre-Task
Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task! At Repères, we integrate a Pre-Task in our process as far as possible ahead of the groups, in order […]
How to optimize your preference mapping and segmentation ? RECO#2
Operational and actionable segmentation of preferences Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. However, preference is rarely consensual. […]
How to optimize your preference mapping and segmentation ? RECO#1
Leverage consumer’s spontaneous feelings to go beyound simple liking Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. Traditionally, prefmap […]
Repères will be present at Eurosense 2022
The 10th EuroSense Sensory and Consumer Sciences Symposium is taking place this year in Turku, Finland, under the theme “A Sense of Earth”. Repères will be present with 3 presentations regarding our new consumer approaches around Emotions and Immersion. EuroSense is a successful event, gathering sensory and consumer researchers, both academics and from industry, worldwide. […]
A NEW MEASURE OF SOUND EVALUATION
Download the presentation and discover the replay!
Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research. Discover how to optimize your mix by integrating sound in a simple and agile test: a spontaneous and emotional evaluation to measure and understand the impact of sound on consumer perception.
A new measure of sound evaluation
Le son est une composante majeure de l’expérience client (usage produit, pack, expérience globale…), mais pourtant souvent oubliée dans les études consommateurs. Découvrez comment optimiser votre mix en intégrant le son dans des tests simples et agiles : une évaluation spontanée et émotionnelle pour mesurer et comprendre l’impact du son sur la perception consommateur.
Have you ever thought about immersive and multi-sensory solutions for your consumer testing?
Testing solutions are now more focused on the consumer! Repères Insights and its partner The Lab in the Bag are offering tailored immersive and multi-sensory testing solutions, putting context at the heart of your decision process. Click on this link to download the presentation.