A brand exists and evolves far beyond its functional value.
It not only offers the consumer concrete benefits, but it also builds a whole emotional story with him. With our Emotional Monitoring©, Reflex Assets® and Brand Tracking solutions, create a strong and lasting brand.
Follow and control the emotional impact of your brand to get a perfect connection with your consumers.
Because the connection to your brand is more than just rational, we measure the emotional outcome of your marketing actions on consumers and analyze your values as they perceive them. This is possible thanks to a qualitative approach on large numbers and purely emotional indicators.
With Emotional Monitoring©, you will identify the key values of your brands according to their ability to create links and you will be able to weight them:
Sharpness of the qual associated to the strengh of the quant
Quantified weight of values
Measure of the strength of the emotional link thanks to a barometric follow-up according to the actions carried out (for a comparison between targets, between countries,…)
Better manage your brand by understanding what it achieved to anchor in the consumer's mind.
Do you develop a new pack design or launch a new advertising campaign and want to check the impact and consistency of your marketing actions with your strategy?
With our exclusive REFLEX ASSETS® approach using R3m Score©:
Simple, quick and adapted to all targets (1 question, 3 words)
System 1 approach: spontaneous, playful, without induction
Multi-criteria algorithm for more discriminating results
Manage your brands with more sharpness and over time with the brand tracking.
Our tracking allows to take into account the needs and questions of marketing teams: for an adapted answer and an analysis of the results that considers brands’ actions (above-the-line investments, promotional investments, below-the-line actions).
More specifically, Repères delivers:
At all production and analysis stages, Repères is committed to an unfailing rigor to check, control and analyze data.
Proven expertise for numerous advertisers among both BtoC and BtoB targets
Continuous year-round service: ad hoc on-demand overview, free additional data treatments
Thanks to our qual & quant synergy, the possibility to supplement the brand tracking with ad hoc qualitative research if there is the need to look deeper into information
Develop your brand in an incarnate and vibrant way while respecting its sensory signature.
Repères helps you to take all these dimensions into account and articulate them.
The purpose? Enable your brand to evolve and innovate, respecting its sensory signature, for a stronger connection with the consumer.
We attach equal importance in our approaches to sensory, emotional and brand signs as well as to current and emerging codes.
Any questions, any projects?
We are eager to discuss your business needs, and answer any questions you may have.