A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words
Over the past twenty years, neurosciences research has demonstrated the key role of emotions in our daily decision-making. Most of our decisions are based on a mix of reason and emotion. Kahneman's work affirms this idea that our brain works with two systems, intuitive and rational.
- System 1 is intuitive, fast and unconscious. It is where emotions take priority.
- System 2 is slower. This is where reason predominates.
Our R&D team's research (under the direction of Franck Saunier, semiologist) on emotional linguistics is based on this concept and led to the creation of the R3m Score©.
WITH OUR EXCLUSIVE ALGORITHM, RESULTING FROM 3 YEARS OF RESEARCH, THE ANALYSIS OF THE 3 WORDS ALLOWS TO:
emotional activation facing an experience or a stimuli
the consumer experience and what happened at the reflex/automatic level, which will drive choice behaviour
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