A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words.
Over the past twenty years, neurosciences research has demonstrated the key role of emotions in our daily decision-making. Most of our decisions are based on a mix of reason and emotion. Kahneman's work affirms this idea that our brain works with two systems, intuitive and rational.
- System 1 is intuitive, fast and unconscious. It is where emotions take priority.
- System 2 is slower. This is where reason predominates.
Our R&D team's research (under the direction of Franck Saunier, semiologist) on emotional linguistics is based on this concept and led to the creation of the R3m Score.
Because of a fast-moving world, quickly changing standards, it is key to seize the moment, challenge the rules and grasp what really makes sense.
The R3m Score approach is the perfect answer to this new imperative: no more answers of convenience, rationalization and induction bias or delayed responses.
With the R3m Score, you finally have access to live experience and totally personalized and spontaneous expression of perceptions.
WITH OUR EXCLUSIVE ALGORITHM, RESULTING FROM 3 YEARS OF RESEARCH, THE ANALYSIS OF THE 3 WORDS ALLOWS TO:
emotional activation facing an experience or a stimuli
the consumer experience and what happened at the reflex/automatic level, which will drive choice behaviour
Go to the website
from our partner R3m Score.
Any questions, any projects?
We are eager to discuss your business needs, and answer any questions you may have.