R3m Score©

A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words

Emotions at the heart of consumer decision-making

Over the past twenty years, neurosciences research has demonstrated the key role of emotions in our daily decision-making. Most of our decisions are based on a mix of reason and emotion. Kahneman's work affirms this idea that our brain works with two systems, intuitive and rational.

- System 1 is intuitive, fast and unconscious. It is where emotions take priority.
- System 2 is slower. This is where reason predominates.

Our R&D team's research (under the direction of Franck Saunier, semiologist) on emotional linguistics is based on this concept and led to the creation of the R3m Score©.

R3m Score©: a revolution in understanding and evaluating the customer experience

Because of a fast-moving world, quickly changing standards, it is key to seize the moment, challenge the rules and grasp what really makes sense.
The R3m Score© approach is the perfect answer to this new imperative: no more answers of convenience, rationalization and induction bias or delayed responses.

With the R3m Score©, you finally have access to live experience and totally personalized and spontaneous expression of perceptions

The richness of the R3m Score©: a new reliable and repeatable quantitative indicator

WITH OUR EXCLUSIVE ALGORITHM, RESULTING FROM 3 YEARS OF RESEARCH, THE ANALYSIS OF THE 3 WORDS ALLOWS TO:

MEASURE

emotional activation facing an experience or a stimuli

UNDERSTAND

the consumer experience and what happened at the reflex/automatic level, which will drive choice behaviour

Access the live experience and the fully personalized and spontaneous expression of perceptions.

Discover our R3m score© range

Contact us

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