A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words.
Over the past twenty years, neurosciences research has demonstrated the key role of emotions in our daily decision-making. Most of our decisions are based on a mix of reason and emotion. Kahneman's work affirms this idea that our brain works with two systems, intuitive and rational.
- System 1 is intuitive, fast and unconscious. It is where emotions take priority.
- System 2 is slower. This is where reason predominates.
Our R&D team's research (under the direction of Franck Saunier, semiologist) on emotional linguistics is based on this concept and led to the creation of the R3m Score.
WITH OUR EXCLUSIVE ALGORITHM, RESULTING FROM 3 YEARS OF RESEARCH, THE ANALYSIS OF THE 3 WORDS ALLOWS TO:
emotional activation facing an experience or a stimuli
the consumer experience and what happened at the reflex/automatic level, which will drive choice behaviour
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