Case studies
Le son est une composante majeure de l’expérience client (usage produit, pack, expérience globale…), mais pourtant souvent oubliée dans les études consommateurs. Découvrez comment optimiser votre mix en intégrant le son dans des tests simples et agiles : une évaluation spontanée et émotionnelle pour mesurer et comprendre l’impact du son sur la perception consommateur.
Have you ever thought about immersive and multi-sensory solutions for your consumer testing?
Reperes and The Lab in the Bag are offering consumer testing never seen before!
Discover how the use of our R3m Score emotional measurement helped our client, a major player in the luxury cosmetics industry, to identify the winning codes of the packaging on the Chinese market, and thus define its strategy to optimize the pack of its brands. The brief: Although it is not the #1 criterion for […]
Discover how the use of our R3m Score tool helped our client poulehouse to evaluate the performance of its positioning.
Discover the foundations of this revolutionary method through 5 food trends of the future unveiled for you!
Discover the use of the R3m© Score for our client “Institut Paul Bocuse” and its various gastronomic dishes
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