Discover how the use of our R3m Score emotional measurement helped our client, a major player in the luxury cosmetics industry, to identify the winning codes of the packaging on the Chinese market, and thus define its strategy to optimize the pack of its brands. The brief: Although it is not the #1 criterion for […]
Discover how the use of our R3m Score tool helped our client poulehouse to evaluate the performance of its positioning.
Discover the foundations of this revolutionary method through 5 food trends of the future unveiled for you!
Discover the use of the R3m© Score for our client “Institut Paul Bocuse” and its various gastronomic dishes
Discover how Takasago has reinvented its sniff-tests by integrating an emotional measure to help perfumers better understand the performance of their juices and optimize them quickly and efficiently. The brief: to go beyond the rational approaches of classic sniff-tests (often lacking in discrimination and understanding), by integrating an emotional measure that is simple to set […]
Discover or rediscover our presentation of the use of the R3m Score tool by our client Heineken to test its marketing actions and measure their effectiveness.
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