In an ever-changing world, where innovations meet ever more demanding but unstable consumer profiles, it is important to know your market, potential or existing, in order to control it.
Understand your targets in a concrete way in their relation to products and real uses, with the possibility of a live, in vivo and long-term follow-up.
Proximity at the heart of the consumer environment
An exploration of #Live consumption behaviors to better understand needs, even unsuspected ones
Hybrid approach between inventory and prospective vision
Proactive, projective and playful animation
Analyze in depth customs and attitudes of your consumers & prescribers, and identify the different customer categories and their weight.
A combination of ethno, qual & quant skills for an in-depth 360° analysis of the results.
An improved quality of typology thanks to Bayesian Networks
A data treatment directly carried out by the person in charge of your project
A 100% collaborative partnership through workshops with your team
Segment your consumers according to their sensory expectations and define for each segment the sensory profile of the ideal product through preference mapping.
You want to refresh your offer, widen your range, check that your products are still in line with the sensory expectations of consumers?
This datamining method allows to measure the preference of consumers on a wide range of products (minimum 10) and to make the link with the sensory or “technical” profile (sensory analysis made by trained experts or other objective data):
Can be combined with our R3m Score© solution to provide exact diagnostic
A better targeting thanks to our exclusive segmentation
Discern and quantify what is most important to your consumers with the Bayesian Networks method, to determine the priority drivers for your marketing strategies.
A powerful probabilistic statistical tool to better understand your consumers attitudes and discover what impacts their judgment.
More precise recommendations for operating the right optimization drivers
Can be combined with your sensory data
Discover how consumers structure a market and position its players with Categorized Napping.
Get up to 12 stimuli at the same time (textures, perfumes, tastes, concepts, packs, brands, etc.)
A spontaneous and playful method where the consumer creates his/her own groups
An adjustable and customizable tool (list of items, colors,…)
Any questions, any projects?
We are eager to discuss your business needs, and answer any questions you may have.