Our qualitative research

We carry out ad hoc research, using a variety of methods, techniques and skills.

The richness and sharpness of our analyses comes from :

  • A team rich in complementary sensitivities and in profiles from diverse cultures and backgrounds (marketing, media, sociology, psychology, art)
  • An interest for all study themes, requiring a careful and impartial look
  • Proven expertise, particularly internationally
  • An involvement followed up over time, upstream and downstream of the research approach

Our qual methods offer tailor-made operational solutions by choosing or developing investigating techniques adapted to each problem.

  • Exploratory research, ethnographic observation research, retail research for market understanding
  • Creativity research, positioning research for the development of new products
  • Search for descriptors, for links between preference segments and psychological profiles for the optimization of product formulas
  • Test of advertising lines, communication tools and packaging for mix optimization
  • Image research for brand management

Finally Repères qual team, beyond traditional methodologies, conducts ongoing reflection on new approaches and new information-gathering media (blogs, networks, testimonials…).

Contact us

Any questions, any projects?

We are eager to discuss your business needs, and answer any questions you may have.

    (.doc, .docx, .pdf, .zip, max. 10 Mb)

    According to GPRD :
    We inform you that your data will be treated confidentially.
    Only authorized persons may access your data for strictly internal purposes.
    You can access, correct or delete information about yourself by contacting dpo@reperes.net.
    We will process your request within 30 business days.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.