Our qualitative research

We carry out ad hoc research, using a variety of methods, techniques and skills.

The richness and sharpness of our analyses comes from :

  • A team rich in complementary sensitivities and in profiles from diverse cultures and backgrounds (marketing, media, sociology, psychology, art)
  • An interest for all study themes, requiring a careful and impartial look
  • Proven expertise, particularly internationally
  • An involvement followed up over time, upstream and downstream of the research approach

Our qual methods offer tailor-made operational solutions by choosing or developing investigating techniques adapted to each problem.

  • Exploratory research, ethnographic observation research, retail research for market understanding
  • Creativity research, positioning research for the development of new products
  • Search for descriptors, for links between preference segments and psychological profiles for the optimization of product formulas
  • Test of advertising lines, communication tools and packaging for mix optimization
  • Image research for brand management

Finally Repères qual team, beyond traditional methodologies, conducts ongoing reflection on new approaches and new information-gathering media (blogs, networks, testimonials…).

Contact us

Any questions, any projects?

We are eager to discuss your business needs, and answer any questions you may have.





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