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PREFERENCE MAPPING WITHOUT SENSORY DATA, IT’S POSSIBLE ! Preference mapping studies offer actionable insights for R&D teams by combining: the sensory objective characterization from the “experts” (to describe precisely and position the products on the sensory space), and the consumer preference modeling,  to understand what are the sensory expectations of the consumers and to identify […]

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ?  Emotional scoring : a simple, predictive measure for assessing potential   Our trend scoring method focuses on analyzing […]

With R3m Score©, get to the heart of Customer Experience by integrating an emotional measurement for a global understanding of all points of contact with your brand.   Why add an emotional dimension to the analysis of your Customer Journey ?   The integration of emotional and spontaneous measurement is essential for a more holistic understanding […]

Are you sure that your perceived brand positioning corresponds to desired brand positioning? How can you ensure that your positioning is effective, understood by consumers, and reflected through your packs and marketing actions? In a saturated market where differentiation is a strategic imperative, positioning and its proper execution through packs and marketing actions are the […]

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential. That’s why we offer a concept screening approach that combines emotional measurement and dynamic analysis to quickly score your concepts. This innovative approach provides a precise and effective diagnosis, essential for the development of […]

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses! In the effervescence of the 21st century, creativity appears to be an essential and indispensable lever to help companies navigate through constant challenges.  Creativity is often perceived as a purely cognitive process, but it is in fact a multimodal process that results from […]