With increasingly sophisticated consumers, CSR positioning of brands is becoming essential today. However, opting for a speech on a CSR commitment means exposing yourself to the risk of media bashing. So, which posture to adopt ?
A successful brand is a brand that maintains the link with its customers throughout their journey. Discover how Repères by integrating R3m Score© revolutionizes the understanding of the customer journey.
Because the satisfaction of our customers is at the core of our concerns, personalized assistance is now available on our website.
1min30, in collaboration with Repères et Respondi, measured the perception of the marketing function using R3m Score©. Discover the lessons of this study.
The theme of this day will be “Beyond the data, emotions at the heart of growth”. Repères is invited to testify with MondadoriConnect about the innovation R3m Score© .
Owning an object is no longer an goal in itself. Consumers today are looking for an experience to live and share (“being” rather than “having”). The brands have understood this, particularly in the luxury sector.