Repères supports you in the adjustment of your marketing mix, in order to make it as coherent and attractive as possible. Through a wide choice of qualitative and quantitative research, we decipher efficiency levers for you.
Redesign your offer to ensure a good meeting with the target consumer thanks to our Bilan-Insight approach.
The method: place the consumer in creative games to reveal brand insights as their own insights and outline innovation.
The Bilan-Insight is carried out through prospective focus groups.
Immerse a prototype in real life and give your breakthrough innovations every chance with the Home Use Blog.
How can we know the full potential and limits of a breakthrough innovation? How do you position a new product, or reposition a good product that hasn’t had the desired success?
Far from an online focus group, the HUB™ is for us the most effective solution to test an innovation:
Real immersion of the product in daily life to:
Collaborative approach to elaborate concept and mix: all the sensory expertise of Repères to finely analyze the different dimensions of appreciation
Measure the performance of your products and identify priority drivers of optimization.
We adapt the methodology to your issue, constraints and objectives, whether they are marketing or R&D oriented:
More than just a product test, Repères gives you the opportunity to go further with its expertise in Bayesian Networks: analysis of perceived value for a better allocation of your resources, and a chance to take the right decision.
With its advanced probabilistic method:
Possibility to add our R3m Score© module
Modelling consumer expectations to help R&D team
More precise recommendations for operating the right optimization drivers
Understand and measure the consumer emotional experience after a use test with the R3m Score©.
Tested in more than 50 product categories and in several languages, the R3m score© proved to be better than classic standards:
Find out more about our method here.
Understand the emotional potential of your products and services
Simple, fast and adapted device to all audiences (1 question, 3 words)
Can be used alone or as an add-on module to a classic product test
Measure the real potential of a packaging in its competitive environment.
Do you want to know if your pack is seen, how the consumer decodes it or what impact it has on the product’s purchase intent?
Our experts make an analysis based on 3 predictive dimensions:
Full analysis from implicit to explicit
An approach that integrates the mechanisms of choice and perception within the competitive environment
Discover shopper insights to develop your products growth and improve in-store flow.
Do you want to implement a winning store concept, optimize the customer experience, evaluate the visibility and effectiveness of your merchandising or POS advertising?
Personalized answer to your merchandising and marketing issues
High collaboration of our qual & quant experts
Customized integration of your store plan, your shelves in our shopper application
Strong partnership with eye-tracking specialists using Tobii, the world’s leading eyewear company
Any questions, any projects?
We are eager to discuss your business needs, and answer any questions you may have.