Because the success of a new offer is not just a coincidence, it is essential to challenge the innovation process. With the concept test, the product insights and the decision process analysis: create a better, relevant and differentiating offer.
Innovate by placing your consumers or employees at the heart of the value creation process.
Our approach combines several objectives to make innovation processes more dynamic and efficient:
Emergence of breakthrough propositions, based on a co-creation work using digital technology:
High expertise in consumer observation and questioning, including sensory and experiential dimensions
Co-creation through tailor-made concept and creative techniques workshops
Creation of insights and qualitative concepts tests with consumers
Discover the true identity and dynamic territory of your product to create an attractive and respectful mix
A product is not limited to its organoleptic reality, it is impregnated with essential sensory and emotional values to communicate the uniqueness of a brand, a mix.
From decoding the sensory and emotional reality of a product offer:
Qualitative approach in projective groups and/or individual interviews.
Animation process based on projected techniques
Mental and emotional openness through various methods and supports
Creating a story of the mix in storytelling mode
Creative collages on mood boards
Make a thorough diagnosis of your concepts and measure their acceptability by your consumers.
We carry out a complete and personalized diagnosis to identify the strengths and areas of optimization of your future developments, including the rational and emotional factors that influence the success of your concepts.
Quantitative approach of concept testing that can be carried out face-to-face or online
No limitations to calibrate the formatting of your concepts or targets according to pre-established standards
Flexible questionnaire answering your specific questions and constraints
Beyond universal dimensions, themes and image items calibrated by our experts according to your market
Better recommendations thanks to spontaneous emotional, imaginary or factual evocations in addition to quantitative KPIs
Analyze your consumers choices in their purchase and improve your sales with the Trade Off.
Would you like to estimate the potential of a new product, optimize your marketing mix, build up a range of offers or measure the price elasticity for an offer?
With its solid expertise in trade off on many sectors, Repères assists you in understanding consumer compromises and so on:
Significant sector expertise: in particular food, transport and mobile telephony
Consulting role throughout the study: from the definition of your needs to operational recommendations
Delivery of easy-to-use simulation tools for easy data processing
Maximize the number of satisfied consumers by optimizing the composition of your range with the TURF analysis.
Would you like to define the ideal range for a new product category, or optimize an existing range by launching one or more new varieties, in addition to or replacing existing ones?
Our Turf approach makes it possible to decide between offers that meet expectations that are not yet covered but which have a low potential, and offers close to existing products (risk of cannibalization), but benefiting from a high level of attractiveness and innovative positioning:
Limitation of the risk of cannibalization by avoiding the choice of too market niche offers
Identification and description of the target group of segmented offers
Delivery of a customized Excel module to easily carry out your own range simulations
Any questions, any projects?
We are eager to discuss your business needs, and answer any questions you may have.