Our quant methods give personalized and understandable answers, opening up to real operational recommendations.
Intervening on both national and international research, Repères offers its customers a high level of involvement by capitalizing on three qualities:
• A real ability to listen, allowing to understand customer issues in detail
• Experienced collaborators, trained in institutes and advertisers, who guarantee the choice of the best protocols
• A creative force and a recognized flexibility to renew methods and tools to bring the most adapted solutions
Our quantitative teams adapt their services to the needs of their clients taking into account their cost constraints.
These services cover in particular:
• Markets understanding: common practice and attitude research, in-store tests
• New products development : concept tests and screenings, identification of expectations, composition/optimization of ranges.
• Products testing: formulas tests (evaluation vs. competition, validation of formulas to reduce costs or improve formulas), preference mapping and segmentation of preferences
• Mix developments and optimizations: evaluation and renovation of packaging, name testing, price research
• Brand management: image assessment