The 10th EuroSense Sensory and Consumer Sciences Symposium is taking place this year in Turku, Finland, under the theme “A Sense of Earth”.

Repères will be present with 3 presentations regarding our new consumer approaches around Emotions and Immersion.

EuroSense is a successful event, gathering sensory and consumer researchers, both academics and from industry, worldwide. Repères is pleased to contribute to the program of this 10th edition with 3 presentations.

Bénédicte Lunel will present 2 innovative approaches based on the spontaneous, emotional and projective reaction of consumers to:

– Evaluate sounds and their impact on the sensory experience
Sound, rarely evaluated in consumer tests, is nevertheless a major component of the sensory experience, whether it is a product, a packaging or the experience as a whole. Sound is a source of evocations, opening imaginary and associated territories… thus a strong emotional impact to measure and understand!

– Scoring trends / ideas in order to detect the most impactful and promising on the market  
An agile and breakthrough approach to understand and identify the most promising trends, those with high potential that are already activating consumers (especially innovation “players”, the fastest to adopt innovations), those whose discourse needs to be reworked to optimize consumer appropriation and adoption.

Adriana Galiñanes Plaza will present her work on the use of immersive technologies and their impact on product testing:

• the effect of a multi-sensory immersion (via the immersive room The Lab in the Bag combining visual, auditory and olfactory sources) on the evaluation of iced teas among consumers.

The full program of the event is available here: https://www.eurosense.elsevier.com/

For more details, contact Bénédicte LUNEL, Associate Director (b.lunel@reperes.net) and
Adriana GALIÑANES PLAZA, Research Manager (a.galinanes@reperes.net )