#Good to know

Because customers are increasingly demanding in their relationship with brands, Repères is revolutionizing the measurement of customer experience.

A successful brand is a brand that keeps in touch with its customers all along their journey.

With the Repères solution and the integration of R3m Score©, brands can finally detect

  • the enchanting and the not so enchanting steps, identify opportunities to strengthen the link, determine high-risk touchpoints –
  • and by touchpoint: the associated needs and levers for effective and targeted action (resolution of which need? by which channel?….)
For more information

#Good to know

When emotions boost advertising effectiveness.

In collaboration with Repères, Mondadori MediaConnect is launching “Le Grand Score Emotionnel”.

Thanks to R3m Score © now integrated into its online surveys, Mondadori MediaConnect offers an enhanced measurement of advertising effectiveness.

Learn more

#R3m Score©

A revolution in understanding and evaluating the consumer experience.

Because of a fast-moving world, quickly changing standards, it is key to seize the moment, challenge the rules and grasp what really makes sense.

A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words.

Learn more

Solutions for your actions

Understanding your market

Understanding your market

Explore your targets, identify consumer insights and discover new challenges and growth drivers

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Building the best offer

Building the best offer

Create the most liked and valuable offer for your consumers or clients, focusing your investments on real drivers

Read more

Optimizing your marketing mix

Optimizing your marketing mix

Maximize the impact of your product or service, packaging, innovation or shopper in-store experience

Read more

Managing your brand and communication

Managing your brand and communication

Identify your brand DNA, be it emotional, reflex or sensory, to better manage its identity

Read more

Understanding the experience

Understanding the experience

Access the live experience and the fully personalized and spontaneous expressions of consumers’ perceptions thanks to R3m Score©, our exclusive tool

Read more

Our latest news

24 Sep

Agility is an imperative to imagine, design and propose more relevant methodologies and solutions in process marketing and studies. It has even become a new requirement.

23 Jul

The 13th Pangborn Sensory Science Symposium is taking place this year from 28 July to 1 August in Edinburgh, under the theme “Engage with the Future”. Repères will of course be present to present two innovative approaches.

22 May

With increasingly sophisticated consumers, CSR positioning of brands is becoming essential today. However, opting for a speech on a CSR commitment means exposing yourself to the risk of media bashing. So, which posture to adopt ?

Contact us

Any questions, any projects?

We are eager to discuss your business needs, and answer any questions you may have.





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