#Shopper test

Shopper research solutions to better understand your customers and optimize their shopping experience

Our shopper tests allow you to explore customers expectations, find out their in-store journey and identify hot and cold areas.

A range of complementary qual & quant tools to evaluate a new merchandising concept before a national or international spreading, or simply optimize the organization and atmosphere of your stores.

With Repères, you can rethink the in-store customer experience.

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#Emotional
Monitoring©

An exclusive method to monitor and control the emotional impact of your brand on the consumer

Emotional Monitoring helps you to manage your strategy with more sharpness. By measuring the emotional relevance of your actions, you understand the emotional link between your brand and the consumer.

This method also allows you, by developing and adjusting your brand platform, to be closer to the consumer.

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#R3m Score©

A revolution in understanding and evaluating the consumer experience.

Because of a fast-moving world, quickly changing standards, it is key to seize the moment, challenge the rules and grasp what really makes sense.

A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words.

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Solutions for your actions

Understanding your market

Understanding your market

Explore your targets, identify consumer insights and discover new challenges and growth drivers

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Building the best offer

Building the best offer

Create the most liked and valuable offer for your consumers or clients, focusing your investments on real drivers

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Optimizing your marketing mix

Optimizing your marketing mix

Maximize the impact of your product or service, packaging, innovation or shopper in-store experience

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Managing your brand and communication

Managing your brand and communication

Identify your brand DNA, be it emotional, reflex or sensory, to better manage its identity

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Understanding the experience

Understanding the experience

Access the live experience and the fully personalized and spontaneous expressions of consumers’ perceptions thanks to R3m Score©, our exclusive tool

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Our latest news

11 Apr

The implementation of technical means, processes and staff training will allow Repères to be #GDPRReady on 25 May 2018 !

26 Feb

Branding and packaging are usually used to reflect the value of the product, that is the measurable perception of a good or a brand. They have a significant impact on consumers purchasing decisions.

30 Jan

For several weeks Repères advised L’Oréal Professionnel entity in the launch of its first plant-based hair dye. A breakthrough innovation for hair salons.

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Any questions, any projects?

We are eager to discuss your business needs, and answer any questions you may have.