#WhatReallyMatters!

We help our clients in growing their business focusing on
#WhatReallyMatters

Discover our expertises

#EmotionalMarketing

We have the exclusive solutions to help you understand
#TheExperienceKeymoment

Discover our exclusives

#StrategicPartnership

MMR x Repères :
a new synergy of methodologies, resources and geographies with 10 global locations.

#Worldwide

Because our clients' challenges have no borders, Repères operates in many countries by combining the experience of its experts and the market knowledge of its local partners.

As a true international player, Repères generates 40% of its turnover from studies conducted abroad.

UK, Germany, Spain, Italy, USA, China, Japan, United Arab Emirates…

Board with us

#Good to know

Because customers are increasingly demanding in their relationship with brands, Repères is revolutionizing the measurement of customer experience.

A successful brand is a brand that keeps in touch with its customers all along their journey.

With the Repères solution and the integration of R3m Score©, brands can finally detect

the enchanting and the not so enchanting steps, identify opportunities to strengthen the link, determine high-risk touchpoints –
and by touchpoint: the associated needs and levers for effective and targeted action (resolution of which need? by which channel?….)

For more information

#Good to know

When emotions boost advertising effectiveness.

In collaboration with Repères, Mondadori MediaConnect is launching “Le Grand Score Emotionnel”.

Thanks to R3m Score © now integrated into its online surveys, Mondadori MediaConnect offers an enhanced measurement of advertising effectiveness.

Learn more

Solutions for your actions

Understanding your market

Explore your targets, identify consumer insights and discover new challenges and growth drivers

Building the best offer

Create the most liked and valuable offer for your consumers or clients, focusing your investments on real drivers

Optimizing your marketing mix

Maximize the impact of your product or service, packaging, innovation or shopper in-store experience

Managing your brand and communication

Identify your brand DNA, be it emotional, reflex or sensory, to better manage its identity

Understanding the experience

Access the live experience and the fully personalized and spontaneous expressions of consumers’ perceptions thanks to R3m Score©, our exclusive tool

Our latest news

22 Apr

Quickly test and identify your winning concepts

In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential. That’s why we offer a concept screening approach that combines emotional measurement and dynamic analysis to quickly score your concepts. This innovative approach provides a precise and effective diagnosis, essential for the development of […]

30 Jan

Multi-Sensory Creative Experience

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses! In the effervescence of the 21st century, creativity appears to be an essential and indispensable lever to help companies navigate through constant challenges. Creativity is often perceived as a purely cognitive process, but it is in fact a multimodal process that results from […]

12 Dec

How to optimize your preference mapping and segmentation ? RECO#3

Better understand and target your preference segments Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. This approach helps identify consumer segments with specific sensory preferences, reflecting diverse market expectations. These studies provide precise recommendations for ideal sensory profiles and […]

All news

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We are eager to discuss your business needs, and answer any questions you may have.