#Good to know

When emotions boost advertising effectiveness.

In collaboration with Repères, Mondadori MediaConnect is launching “Le Grand Score Emotionnel”.

Thanks to R3m Score © now integrated into its online surveys, Mondadori MediaConnect offers an enhanced measurement of advertising effectiveness.

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#R3m Score©

A revolution in understanding and evaluating the consumer experience.

Because of a fast-moving world, quickly changing standards, it is key to seize the moment, challenge the rules and grasp what really makes sense.

A breakthrough way of questioning which offers more insights and sharpness than classic approaches, with only 3 words.

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#Shopper test

Rethink the in-store customer experience.

Our shopper tests allow you to explore customers expectations, find out their in-store journey and identify hot and cold areas.

A range of complementary qual & quant tools to evaluate a new merchandising concept before a national or international spreading, or simply optimize the organization and atmosphere of your stores.

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Solutions for your actions

Understanding your market

Understanding your market

Explore your targets, identify consumer insights and discover new challenges and growth drivers

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Building the best offer

Building the best offer

Create the most liked and valuable offer for your consumers or clients, focusing your investments on real drivers

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Optimizing your marketing mix

Optimizing your marketing mix

Maximize the impact of your product or service, packaging, innovation or shopper in-store experience

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Managing your brand and communication

Managing your brand and communication

Identify your brand DNA, be it emotional, reflex or sensory, to better manage its identity

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Understanding the experience

Understanding the experience

Access the live experience and the fully personalized and spontaneous expressions of consumers’ perceptions thanks to R3m Score©, our exclusive tool

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Our latest news

10 Jan

The theme of this day will be “Beyond the data, emotions at the heart of growth”. Repères is invited to testify with MondadoriConnect about the innovation R3m Score© .

21 Dec

Owning an object is no longer an goal in itself. Consumers today are looking for an experience to live and share (“being” rather than “having”). The brands have understood this, particularly in the luxury sector.

11 Dec

The transition to the Nutri-Score raises many questions for which Repères works with the major players in the agri-food industry.

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Any questions, any projects?

We are eager to discuss your business needs, and answer any questions you may have.





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