#WhatReallyMatters!

We help our clients in growing their business focusing on
#WhatReallyMatters

Discover our expertises

#EmotionalMarketing

We have the exclusive solutions to help you understand
#TheExperienceKeymoment

Discover our exclusives

#StrategicPartnership

MMR x Repères :
a new synergy of methodologies, resources and geographies with 10 global locations.

#Worldwide

Because our clients' challenges have no borders, Repères operates in many countries by combining the experience of its experts and the market knowledge of its local partners.

As a true international player, Repères generates 40% of its turnover from studies conducted abroad.

UK, Germany, Spain, Italy, USA, China, Japan, United Arab Emirates…

Board with us

#Good to know

Because customers are increasingly demanding in their relationship with brands, Repères is revolutionizing the measurement of customer experience.

A successful brand is a brand that keeps in touch with its customers all along their journey.

With the Repères solution and the integration of R3m Score©, brands can finally detect

the enchanting and the not so enchanting steps, identify opportunities to strengthen the link, determine high-risk touchpoints –
and by touchpoint: the associated needs and levers for effective and targeted action (resolution of which need? by which channel?….)

For more information

#Good to know

When emotions boost advertising effectiveness.

In collaboration with Repères, Mondadori MediaConnect is launching “Le Grand Score Emotionnel”.

Thanks to R3m Score © now integrated into its online surveys, Mondadori MediaConnect offers an enhanced measurement of advertising effectiveness.

Learn more

Solutions for your actions

Understanding your market

Explore your targets, identify consumer insights and discover new challenges and growth drivers

Building the best offer

Create the most liked and valuable offer for your consumers or clients, focusing your investments on real drivers

Optimizing your marketing mix

Maximize the impact of your product or service, packaging, innovation or shopper in-store experience

Managing your brand and communication

Identify your brand DNA, be it emotional, reflex or sensory, to better manage its identity

Understanding the experience

Access the live experience and the fully personalized and spontaneous expressions of consumers’ perceptions thanks to R3m Score©, our exclusive tool

Our latest news

03 Sep

Repères will be present at Eurosense in Dublin

The 11th EuroSense Sensory and Consumer Sciences Symposium is taking place this year in Dublin, Ireland, under the theme “A Sense of global culture”. Repères will be present with 3 presentations regarding our new consumer approaches around Immersion and Preference mapping. EuroSense is a successful event, gathering sensory and consumer researchers, both academics and from […]

18 Jul

Preference Mapping without sensory data, it’s possible !

PREFERENCE MAPPING WITHOUT SENSORY DATA, IT’S POSSIBLE ! Preference mapping studies offer actionable insights for R&D teams by combining: the sensory objective characterization from the “experts” (to describe precisely and position the products on the sensory space), and the consumer preference modeling, to understand what are the sensory expectations of the consumers and to identify […]

11 Jun

Trend Scoring : More than just monitoring !

In an evolving environment, detecting the most promising and engaging trends is key to successful innovation. But how do you identify which trends to invest in? How can you objectively assess their potential, based on consumer feedback ? Emotional scoring : a simple, predictive measure for assessing potential Our trend scoring method focuses on analyzing […]

All news

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We are eager to discuss your business needs, and answer any questions you may have.