The news

03 Oct

Leverage consumer’s spontaneous feelings to go beyound simple liking Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. Traditionally, prefmap […]

13 Sep

The 10th EuroSense Sensory and Consumer Sciences Symposium is taking place this year in Turku, Finland, under the theme “A Sense of Earth”. Repères will be present with 3 presentations regarding our new consumer approaches around Emotions and Immersion. EuroSense is a successful event, gathering sensory and consumer researchers, both academics and from industry, worldwide. […]

24 Jun

Download the presentation and discover the replay!
Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research. Discover how to optimize your mix by integrating sound in a simple and agile test: a spontaneous and emotional evaluation to measure and understand the impact of sound on consumer perception.

03 Jun

Testing solutions are now more focused on the consumer! Repères Insights and its partner The Lab in the Bag are offering tailored immersive and multi-sensory testing solutions, putting context at the heart of your decision process. Click on this link to download the presentation.

02 Sep

Research, data, insights : quel programme pour le Printemps des Études 2021 ?
Les 23 et 24 septembre 2021, les professionnels de la communication, du marketing et de l’univers des études vous attendent au Palais Brongniart à Paris.
Repères a participé à la création du Printemps des Etudes et y est toujours très actif. Cette année ne fera pas exception à la règle !
Découvrez le programme de cette 9e édition.

02 Apr

The relationship with death has evolved due to the impact of the health crisis we are experiencing. Through our various studies, we have been able to identify the new insights of the French population in the face of this societal upheaval.

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