Case studies

Étude de cas 13/09/2018

Enrich perfume tests with an emotional diagnosis

Discover how Takasago has reinvented its sniff-tests by integrating an emotional measure to help perfumers better understand the performance of their juices and optimize them quickly and efficiently. The brief: to go beyond the rational approaches of classic sniff-tests (often lacking in discrimination and understanding), by integrating an emotional measure that is simple to set […]

Étude de cas 12/09/2018

Test your marketing actions by identifying Reflex Assets

Discover or rediscover our presentation of the use of the R3m Score tool by our client Heineken to test its marketing actions and measure their effectiveness.

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