Discover how Takasago has reinvented its sniff-tests by integrating an emotional measure to help perfumers better understand the performance of their juices and optimize them quickly and efficiently. The brief: to go beyond the rational approaches of classic sniff-tests (often lacking in discrimination and understanding), by integrating an emotional measure that is simple to set […]
Discover or rediscover our presentation of the use of the R3m Score tool by our client Heineken to test its marketing actions and measure their effectiveness.
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