Discover our presentation of the R3Mscore tool use for our client poulehouse (“The egg that doesn’t kill the hen”), to test the efficiency and understanding of its positioning on pack.
The brief: sales objectives not met to date. What is the problem? Is the positioning well understood, is it attractive enough? Do the packs reflect the positioning well on the shelf? Are they sufficiently attractive?
Our solutions: a quantitative study, with several successive steps and a double emotional and rational assessment.
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