In partnership with Repères et Respondi, 1min30, the leading Inbound Marketing agency in France, has conducted a study on the perception of marketing, using R3M Score© to measure a panel’s emotional reaction to a brand, a trend or a concept.

This approach was carried out with 3 targets:

• the general public
• financial functions in companies
• communication, marketing and sales functions in companies

Find the first results and lessons learned from this study HERE

R3m Score© is an innovative approach to measure emotional reactions by combining qualitative and quantitative data. In fact, it is based on only 3 words whose positive or negative meanings are scorned, thus making it possible to measure the emotional activation of the subject.

Learn more about R3m Score? It’s HERE