The marketing function measured with R3m Score©

15 Apr


How is marketing perceived by the public and B2B ?

In partnership with Repères et Respondi, 1min30, the leading Inbound Marketing agency in France, has conducted a study on the perception of marketing, using R3M Score© to measure a panel’s emotional reaction to a brand, a trend or a concept.

This approach was carried out with 3 targets:

  • the general public
  • financial functions in companies
  • communication, marketing and sales functions in companies

Find the first results and lessons learned from this study HERE

R3m Score© is an innovative approach to measure emotional reactions by combining qualitative and quantitative data. In fact, it is based on only 3 words whose positive or negative meanings are scorned, thus making it possible to measure the emotional activation of the subject.

Learn more about R3m Score? It’s HERE

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