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In a world of fast-moving markets and rapidly changing consumer needs, effective methods for developing and testing new concepts are essential. That’s why we offer a concept screening approach that combines emotional measurement and dynamic analysis to quickly score your concepts. This innovative approach provides a precise and effective diagnosis, essential for the development of […]

Immerse Yourself in a Multi-Sensory Creative Experience Towards a Prosperous Future for Businesses! In the effervescence of the 21st century, creativity appears to be an essential and indispensable lever to help companies navigate through constant challenges.  Creativity is often perceived as a purely cognitive process, but it is in fact a multimodal process that results from […]

Better understand and target your preference segments Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. This approach helps identify consumer segments with specific sensory preferences, reflecting diverse market expectations. These studies provide precise recommendations for ideal sensory profiles and […]

Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task! At Repères, we integrate a Pre-Task in our process as far as possible ahead of the groups, in order […]

Operational and actionable segmentation of preferences Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. However, preference is rarely consensual. […]

Leverage consumer’s spontaneous feelings to go beyound simple liking Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. Traditionally, prefmap […]