Trade-off

When faced with an offer, the processes consumers use to make their choices are often unconscious. Asking directly which components of the offer are the most important and attractive is therefore too rational and unreliable a task. With our Trade-off method you will be able to use an experimental design as a starting point in order to :

• Estimate the potential of a new product in a competitive environment
• Optimize a concept, product or marketing mix
• Create a range of products
• Measure price elasticity

Our experts will assist you in defining the key variables and advise you on the modalities you wish to integrate into the Trade-off. Simulation software will be made available to you, so that your research and marketing teams can continue to use the results internally, without any software to install