Sensory

Because products or services are at the heart of the customer experience, it is more than ever necessary to understand all the feelings and emotions they arouse in order to make innovation a success.

Repères accompanies you in the deciphering of this experience with all its elements, beyond the classic objective descriptors, to build an optimal marketing mix.

But the sensory doesn’t stop at the product reality. The brand also develops a sensory identity over time, through its range of products and services. It weaves a connection that speaks to the body, to the experiential, a dimension that has become as fundamental as brand image or brand speech.

Repères helps you to use this new dynamic to reveal your real sensory identity and develop a consistent offer for each of your targets.