Digital data

Beyond classic approaches our research institute has been developing digital methodologies for several years to capture the “Live” perceptions of consumers or shoppers:

• Quant test online (Concept, Pack, Ad, Use test at home, online questioning with an avatar,…)
• Qual blog (exploration, participative communities, immersive test of prototype,…)
• Mobile (real-time collection, research in situ, receiving conso pictures “in the heat of the moment”…)
• Communities dedicated to your brand ( short or long term)
• Mobile application (TrackShopper for tracking the in-store customer path,…)

Our teams of IT engineers and our device designers support you to propose new solutions and thus meet your objectives and your wildest projects!