Buyers personas

To fine-tune your marketing strategy, it is crucial to determine who you are addressing and to identify clearly the needs of your targets. By knowing them inside out, you will be able to take the right actions and increase your potential customers through personalized speeches.

Repères regularly identifies for its customers their “buyers personas“. These are composite portraits of typical profiles that describe buyers or consumers according to different criteria linked to their social category as well as their consumption habits. The aim is to help you identify different stereotypes of potential consumers.

Once qualitatively defined, our experts quantify them to understand which to target as a priority and to carry out effective and coherent actions to ensure their satisfaction.