Discover or rediscover our presentation of the use of the R3m Score tool by our client Heineken to test its marketing actions and measure their effectiveness.

The brief: How to orient the strategy around the Heineken brand?

Our solutions:
Thanks to the power of our exclusive R3m Score tool, we were able to:

1. Measure emotional activation and identify the brand’s reflex assets
2. Measuring the effectiveness of advertising and communication actions
3. Helping to manage activations with a hierarchy of actions to be carried out according to their effectiveness.

Want to know more? Click on the link below.