Emotional & Experiential

One of the major disruptions in the field of marketing research has been the discovery of consumers’ emotions and ultimately their not really rational behavior. Thanks to progress in neurosciences and behavioral economics that revealed these unconscious mechanisms, new interrogation and measurement tools have been developed to capture this emotional dimension, this short track or “system 1”, which eludes classic questioning.

Repères has developed several new approaches in order to:

• Measure a consumer’s emotional activation when faced to a stimuli
• Understand the emotional stories associated with your brand (Emotional Monitoring©)