Understanding the experience

Your need

Going beyond the simple analysis of the product performance by a finer exploitation of experience feedback.

by understanding the emotional activation of the consumer towards the products he consume: with our exclusive tool, the R3m score©, we better discriminate your offer, and you finally understand the real experience.
by identifying key product dimensions from the consumer’s point of view. By identifying the strongest insights, we bring out what makes the essence of the product and conditions the rational discourse of the consumer.
by incorporating subjective questions: we enable consumers to explain their experience with products and to take stock of their experience.

Differentiate yourself by being as close as possible to the consumer-product relationship via a real-time collection.

In order to avoid questions after many days of use, requiring too much memory effort and rationalizing the experience.

We design protocols:

to collect fresh data as the product is used (via mobile phones),
while the final questioning allows to evaluate the experience lived (either online or face-to-face, depending on the duration of the interview or the requirement of the protocol).

Any questions, any projects?

We are eager to discuss your business needs, and answer any questions you may have.