Discover how Takasago has reinvented its sniff-tests by integrating an emotional measure to help perfumers better understand the performance of their juices and optimize them quickly and efficiently.
The brief: to go beyond the rational approaches of classic sniff-tests (often lacking in discrimination and understanding), by integrating an emotional measure that is simple to set up and providing a rich diagnosis to grasp the full complexity of the fragrances.
Our solutions :
Integration of our exclusive emotional measurement R3m score, a simple and playful solution that allows with only 3 spontaneous words to go beyond the rational for :
A protocol easily implemented internationally, a short and spontaneous questioning that allows consumers to evaluate a large number of fragrances.
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