Datamining

Datamining is the process of extracting and sorting essential information through large data sets.

Repères puts at your disposal expert researchers who also combine statistical, IT and marketing skills. They offer you more predictive consumer behavior solutions that make sense of your data and turn it into business opportunities.

We use advanced methods like Typology, Bayesian Networks, Preference Mapping or Napping so that you can :

• Segment your customers
• Predict buying behaviors and consumption trends
• Understand the appreciation drivers of a product, an offer or a brand
• Optimize the adequacy of your offer for each customer profile and discover profitable markets