We carry out ad hoc research, using a variety of methods, techniques and skills.
The richness and sharpness of our analyses comes from :
- A team rich in complementary sensitivities and in profiles from diverse cultures and backgrounds (marketing, media, sociology, psychology, art)
- An interest for all study themes, requiring a careful and impartial look
- Proven expertise, particularly internationally
- An involvement followed up over time, upstream and downstream of the research approach
Our qual methods offer tailor-made operational solutions by choosing or developing investigating techniques adapted to each problem.
- Exploratory research, ethnographic observation research, retail research for market understanding
- Creativity research, positioning research for the development of new products
- Search for descriptors, for links between preference segments and psychological profiles for the optimization of product formulas
- Test of advertising lines, communication tools and packaging for mix optimization
- Image research for brand management
Finally Repères qual team, beyond traditional methodologies, conducts ongoing reflection on new approaches and new information-gathering media (blogs, networks, testimonials…).