Repères and the Adetem invite you to participate in a workshop on February 28th on Trend Scoring, from the choice of trends to their integration into the company’s marketing strategy.

An Adetem workshop animated by Stéphanie Pargade, International Strategic Marketing Director of Labeyrie fine foods and Catherine Schutz-Bussat, Associate Partner of Repères.

In a new participative workshop format called “What else? “, LABEYRIE FINE FOODS and REPERES will make you experience the study and marketing process of the Trend Scoring, with the presentation of the results and their application.

The opportunity to learn more about :

• R3M Score from REPERES and its application beyond simple emotional measurement
• The LABEYRIE marketing department’s implementation of identified strategic trends

February 28th 2020,  from 09:00am to 11:30am

Find all the information and registration modalities on the Adetem website.

To learn more about the Trend Scoring, you can also read the interview with Catherine Schutz-Bussat on the Market Research News website
“Trends must be part of a brand truth narrative.”

as well as our page dedicated to this tool.