The theme of this day will be “Beyond the data, emotions at the heart of growth”. On the agenda : keynote, round tables, networking and advertiser-institute pairs.
Emotions play an unconscious role in all our decisions. It is the fundamental lever to stand out and create the difference in the hearts of consumers who demand brands. Thus, measuring emotion has become essential for brands in order to analyze the drivers of their communication, understand consumer sensitivities, and adjust their strategies.
Mondadori MediaConnect has launched its own exploratory program of emotional measurements and has asked Repères to support it in this process with R3m Score©. What are the main lessons learned from this experience? What correlation between experienced emotions and advertising effectiveness? Marie-Noelle Le Moal, Marketing, Research and Communication Director at MondadoriConnect and Bénédicte Lunel, Associate Director at Repères will speak at a round table discussion (When the connection with the right emotions contributes to the effectiveness of communications! / 11h15 – 12h15 / Thursday 24 January 2019 at Business France, 77 Boulevard Saint-Jacques, 75014 Paris)
We hope to see you there !
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