Because customers are more and more demanding in their relationship with brands at all points and times of contact, Repères is revolutionizing the understanding of the customer journey.

Improving the customer experience is at the core of all brand and company strategies. To measure it effectively and understand it, it is essential to understand it according to all touch points, in order to optimize customer expectations and needs at each contact point.

A successful brand is a brand that maintains the link with its customers throughout their journey. With the Repères solution and the integration of R3m Score©, brands can finally detect :

• lthe enchanting and less delightful steps, identify opportunities to strengthen the bond, identify high-risk touchpoints
• and by touchpoint : the associated needs and the levers for effective and targeted action (resolution of which need ? by which channel ?……)

For more information, it’s HERE