Repères is pleased to be rewarded for its methodological innovation in its presentation “Are your marketing actions consistent with your brand’s “reflex assets”?

As part of the 2nd edition of the Irep Forum on April 25,2017, Catherine Schutz, Associate Director of Repères, received the “Programme Committee Prize” for the best research.

The presented method uses R3m #Score© with a very simple information collection (1 question, 3 words, 1 exclusive algorithm) and allows:
• identify key brand dimensions that leave a trace in the consumer’s brain (REFLEX ASSETS©) and will be driving its decision-making processes,
• to measure how marketing actions impact on these assets: strengthening, reduction, creation of new associations…

To discover an excerpt of the presentation, click here!