What is Nudge ?

Lately, Nudge has got a lot of attention because the first co-author of this theory has won the Nobel Prize in economics.
“Nudge” is a synonym for boost : a slight sufficient incentive in order to change the behaviour of individuals.

Emerging approach of behavioural economics, Nudge perceive individuals from a different perspective : more emotional and social. Under the influence of what people might think or what they do, the person will adapt its decision-making.
Then, decision-making is governed by many factors, not always easy to control.

R3m Score© applied to Nudge’s tests

The power of Nudge is the deep comprehension of factors influencing behaviour in order to take measures to encourage people to make better decisions.
It allows you to change behaviours at lower cost while letting concerned individuals to keep their freedom of choice.

Related to study of observed behaviours, our tool R3m Score© is a sharp and relevant complement.
With only one spontaneous question asked after the lived experience, R3m Score© allows :

• to compare the emotional activation of individuals for each studied context
• to understand how the behaviour derived from it has been lived, qualified and felt

Score R3m©, 3 words for an accurate diagnosis