12 Dec
Better understand and target your preference segments Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. This approach helps identify consumer segments with specific sensory preferences, reflecting diverse market expectations. These studies provide precise recommendations for ideal sensory profiles and […]
02 Nov
Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task! At Repères, we integrate a Pre-Task in our process as far as possible ahead of the groups, in order […]
05 Oct
Operational and actionable segmentation of preferences Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. However, preference is rarely consensual. […]
03 Oct
Leverage consumer’s spontaneous feelings to go beyound simple liking Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. Traditionally, prefmap […]
13 Sep
The 10th EuroSense Sensory and Consumer Sciences Symposium is taking place this year in Turku, Finland, under the theme “A Sense of Earth”. Repères will be present with 3 presentations regarding our new consumer approaches around Emotions and Immersion. EuroSense is a successful event, gathering sensory and consumer researchers, both academics and from industry, worldwide. […]
24 Jun
Download the presentation and discover the replay!
Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research. Discover how to optimize your mix by integrating sound in a simple and agile test: a spontaneous and emotional evaluation to measure and understand the impact of sound on consumer perception.