The news

02 Nov

Gathering information in groups is rich, but the companies behind the surveys are often frustrated not to know the history of each consumer: their preferences, specific needs, practices, expectations… However, Repères has a solution: the Pre-Task! At Repères, we integrate a Pre-Task in our process as far as possible ahead of the groups, in order […]

05 Oct

Operational and actionable segmentation of preferences Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. However, preference is rarely consensual. […]

03 Oct

Leverage consumer’s spontaneous feelings to go beyound simple liking Preference mapping or “prefmap” aims to establish links between the objective sensory characteristics of products (judged by a panel of experts) and consumer preferences. It serves as a guide for R&D to optimize formulations, by modeling the ideal sensory profile that maximizes consumer preferences. Traditionally, prefmap […]

13 Sep

The 10th EuroSense Sensory and Consumer Sciences Symposium is taking place this year in Turku, Finland, under the theme “A Sense of Earth”. Repères will be present with 3 presentations regarding our new consumer approaches around Emotions and Immersion. EuroSense is a successful event, gathering sensory and consumer researchers, both academics and from industry, worldwide. […]

24 Jun

Download the presentation and discover the replay!
Sound is a major component of the customer experience (product use, pack, overall experience…), but yet often forgotten in consumer research. Discover how to optimize your mix by integrating sound in a simple and agile test: a spontaneous and emotional evaluation to measure and understand the impact of sound on consumer perception.

03 Jun

Testing solutions are now more focused on the consumer! Repères Insights and its partner The Lab in the Bag are offering tailored immersive and multi-sensory testing solutions, putting context at the heart of your decision process. Click on this link to download the presentation.

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