During the 24th edition of the Effie France Awards, Monoprix was awarded the Grand Prix for its campaign “Strategy of Reconquest 2017”.

This campaign was carried out by the Rosapark agency.

Monoprix regains its status as an “emotional leader”

For 4 years, Monoprix has trusted Repres to follow the emotional link with its customers through our image tracking.

In an competitive market, Monoprix was confronted with players investing massively in their advertising expenses.In order to cope, the brand has successfully implemented a communication strategy to regain market share.
Monoprix has regained its status as an “emotional leader“. Indeed, the research carried out by our teams showed that 53% of French people claim an emotional link with Monoprix, while only 47% of them claim to have an emotional link with Monoprix, compared to only 47% of its second competitor.

The brand celebrates its 85th anniversary with rising figures:
– Between March 2016 and March 2017, its turnover grew by 2.5%*
– The number of visits per client increased by 4.7% between 2016 and 2017**
– The number of Monoprix loyalty card members increased by 56% between May 2016 and May 2017*

*Intern source
**Kantar Worldpanel source