Agility is an imperative to imagine, design and propose more relevant methodologies and solutions in process marketing and studies. It has even become a new requirement.

But is this agility reflected in everyday life in the maketing and research phases ? How to define how this need currently appears in relationships between clients and agencies ? How should it be implemented ? What are the implications for research teams and institutes ? What are the risks ? the constraints ?

The Market Research News teams, the site dedicated to market research and intelligence, have interviewed Catherine Schutz, Associate Director of Repères, to gather her point of view and testimonies, agility being one of the known markers of Repères’ DNA.

To read the Market Research News article, click here