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Rapid response®
Clients often have a large number of new product ideas at their disposal and wish to determine which ones are considered interesting by consumers and therefore merit development of the mix (product formula, packaging etc...) ...




The concept workshop
Developing a new concept and optimising it so that it exactly matches the expectations of a target group of consumers is often a long and difficult process. A precise positioning corresponding to an identified expectation (a "consumer insight") needs to be defined for the new concept, and this positioning expressed in a clear manner that can easily be appropriated by the consume ...




Preference mapping
Marketing teams cannot content themselves with just knowing whether or not consumers like their product. They also have to understand the reasons for this overall opinion, identify the strengths and weaknesses of the product to provide guidance for optimisation. But consumers are not capable of explaining their evaluations in a precise and reliable manner, and even less of describing with precision what their ideal product would be. They have neither the sensory capacities, nor the vocabulary necessary. Preference mapping enables us to resolve this problem ...




Target insight®
We know that consumers don't all have the same tastes or behavioural patterns. Some quantitative studies enable us to identify segments of the population with the same tastes (preference mapping) or buying behaviours (information from a databank for example) ...




Emotional monitoring
We now know that a brand exists and evolves well beyond its functional value. Not only does it offer consumers concrete benefits, but it constructs a whole emotional background with them which is reflected in and acts on several dimensions ...




QUANTITATIVE DEPARTMENT
The Repères Quantitative Department provides customised answers in clear language leading to real operational recommendations. Intervening in national and international marketing studies, the Repères Quantitative Department offers its clients a high level of implication based on three qualities ...




Quantitative Fieldwork
From the preparation of a study, the briefing, the monitoring of fieldwork, the interpretation, coding, verification and to the final processing of the data, Repères conducts in-hall studies, home tests of products and studies among representative national samples of all sizes ...




Blind product tests
The essential objective of a blind product test is to obtain from consumers a measure of their "overall hedonic evaluation" of a product, and in as far as is possible, understand the reasons for this evaluation. ...




U&A
The aim of "Usage & Attitude" studies is to enrich marketing team's knowledge of consumers' behaviours and the attitudes that underlie them, and to reveal met and unmet needs. This data and the trends in it over time are capital, for they enable us to identify the opportunities in a market and guide marketing strategy, from Research & Development through to advertising. A "Usage & Attitude" study involves establishing an exhaustive panorama of consumers' attitudes (what they want, what they think) and their usages (what they do). Our approach: Reflection prior to the project about the issues in hand and the hierarchy of the priorities to investigate. Several methodologies conducted in synergy: Ethology, qualitative exploration, quantification of attitudes and behaviours. ...




Pack Expert®
Pack Expert® is a new method based on the latest findings in cognitive sciences and provides an in-depth and operational analysis of your pack project. ...


     
 

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