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Rapid response®
Clients often have a large number of new product ideas at their disposal and wish to determine which ones are considered interesting by consumers and therefore merit development of the mix (product formula, packaging etc...) ...




Emotional monitoring
We now know that a brand exists and evolves well beyond its functional value. Not only does it offer consumers concrete benefits, but it constructs a whole emotional background with them which is reflected in and acts on several dimensions ...




QUANTITATIVE DEPARTMENT
The Repères Quantitative Department provides customised answers in clear language leading to real operational recommendations. Intervening in national and international marketing studies, the Repères Quantitative Department offers its clients a high level of implication based on three qualities ...




Our Partners
SSI,SOCIO-LOGICIELS,REFERENCE FIELDWORK,DOUBLE PRECISION,GMI ...




Pack Expert®
Pack Expert® is a new method based on the latest findings in cognitive sciences and provides an in-depth and operational analysis of your pack project. ...




Background
Created in 1980 by Nadie de Saint-Jores, Repères initially focused its activities on product tests and the optimisation of the marketing mix. ...




QUALITATIVE DEPARTMENT
The Repères qualitative Department conducts ad hoc research, employing a wide range of methods, techniques and skills. The quality and keenness of its analysis is due to: ...




Repères on an international scale
Repères conduct international research in Europe, the Asia-Pacific region and in the USA. ...




Product Insight
Accompanying Innovation by Letting the Product Speak Product Insight is based on the innovation produced and its specifics: it detects in the product the Insights coming from its concrete reality and which are enhanced by the perceptive construction of the consumer. Once it has been consumed / used, the product becomes much more than just a sensorial reality, it triggers off a whole specific imaginary and emotional experience. ...




add impact
The objective of an advertising pre-test is not only to evaluate the efficacy of the copy tested, but in particular to enable the client to optimise his advertising. "Guillotine methods" which only provide a score of acceptance / rejection should therefore be avoided. The add+impact method provides a complete diagnostic as it uncovers the strengths and weaknesses of a campaign and identifies the optimisation levers. ...


     
 

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News
 
Repères récompensé par l'IREP pour la méthode de mesure des ACTIFS REFLEXES©

Comment une rupture méthodologique dans les études peut-elle donner accès à une nouvelle réalité émotionnelle de la marque ?

Etude exclusive AgroParistech et Repères réalisée en salle immersive poly-sensorielle

Reperes est heureux de vous inviter au Printemps des Etudes, qui se tiendra les 20 et 21 avril 2017 au Palais Brongniart à Paris.

R3M, un mode d'interrogation révolutionnaire : 3 mots seulement pour un diagnostic complet
 

The Lab in the Bag