Search : innovation
 

Emotional monitoring
We now know that a brand exists and evolves well beyond its functional value. Not only does it offer consumers concrete benefits, but it constructs a whole emotional background with them which is reflected in and acts on several dimensions ...




Innovation Approach
Innovation Approach ...




THE REPÈRES COMMUNITIES DEPARTMENT
The creation of the Communities Department in October 2006 marked the groundbreaking arrival of Repères in the field of Web 2.0 research. By mobilising consumers - who become actors because they belong to communities - Repères has developed a range of research tools that are outstanding in terms of their flexibility, capacity to capture spontaneous opinions, modes of consumption and creative ideas. This approach resulted in the Communities Department winning the 2007 Gold Trophy award for Innovation in Market Research for its installation in Second Life and the 2008 Silver Trophy for Innovation in Market Research for the creation of a community of sellers of Jean Paul Gaultier Perfumes ...




Our Credo/Our Philosophy
Repères cultivates its passion for research by respecting four values essential to the quality of its work, the recognition of its clients and the development of its staff. ...




Background
Created in 1980 by Nadie de Saint-Jores, Repères initially focused its activities on product tests and the optimisation of the marketing mix. ...




Presentation of the company
For nearly 30 years, Repères has been helping companies design, develop and optimise their offers of products and services. ...




Product Insight
Accompanying Innovation by Letting the Product Speak Product Insight is based on the innovation produced and its specifics: it detects in the product the Insights coming from its concrete reality and which are enhanced by the perceptive construction of the consumer. Once it has been consumed / used, the product becomes much more than just a sensorial reality, it triggers off a whole specific imaginary and emotional experience. ...




HUB
Testing Disruption Innovations in Real Time ...




Our team
A network of consultants comprising psychologists,sociologists and semiologists, along with external advisors (economists,doctors…) regularly contribute to our work. ...




Recruits
By email , send us a resume accompanied by a supporting letter, and we will respond ...


     
 

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News
 
Repères récompensé par l'IREP pour la méthode de mesure des ACTIFS REFLEXES©

Comment une rupture méthodologique dans les études peut-elle donner accès à une nouvelle réalité émotionnelle de la marque ?

Etude exclusive AgroParistech et Repères réalisée en salle immersive poly-sensorielle

Reperes est heureux de vous inviter au Printemps des Etudes, qui se tiendra les 20 et 21 avril 2017 au Palais Brongniart à Paris.

R3M, un mode d'interrogation révolutionnaire : 3 mots seulement pour un diagnostic complet
 

The Lab in the Bag