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Consumer Connect
To understand a segment or to allow a new idea to emerge, spontaneity and reflection are required.

Research studies stimulate and support marketing via a better understanding of the consumer and an in-depth exploration of target areas.

However, the spontaneous dimension is not always called upon, marketing actors remaining at a certain "distance" from consumers:
• they remain in the position of an observer.
• research is conducted rigorously (objectives defined, pre-defined questions, neutrality of the moderator) and doesn't allow for reactive marketing. ...




Target insight®
We know that consumers don't all have the same tastes or behavioural patterns. Some quantitative studies enable us to identify segments of the population with the same tastes (preference mapping) or buying behaviours (information from a databank for example) ...




Emotional monitoring
We now know that a brand exists and evolves well beyond its functional value. Not only does it offer consumers concrete benefits, but it constructs a whole emotional background with them which is reflected in and acts on several dimensions ...




Innovation Approach
Innovation Approach ...




QUANTITATIVE DEPARTMENT
The Repères Quantitative Department provides customised answers in clear language leading to real operational recommendations. Intervening in national and international marketing studies, the Repères Quantitative Department offers its clients a high level of implication based on three qualities ...




Our Partners
SSI,SOCIO-LOGICIELS,REFERENCE FIELDWORK,DOUBLE PRECISION,GMI ...




Pack Expert®
Pack Expert® is a new method based on the latest findings in cognitive sciences and provides an in-depth and operational analysis of your pack project. ...




Background
Created in 1980 by Nadie de Saint-Jores, Repères initially focused its activities on product tests and the optimisation of the marketing mix. ...




Emotional Monitoring Network
Réseau Emotionnal Monitoring .This unique approach will allow you to uncover all the emotional representations of your brand, their dynamics and the brand relationship they trigger. ...




Product Insight
Accompanying Innovation by Letting the Product Speak Product Insight is based on the innovation produced and its specifics: it detects in the product the Insights coming from its concrete reality and which are enhanced by the perceptive construction of the consumer. Once it has been consumed / used, the product becomes much more than just a sensorial reality, it triggers off a whole specific imaginary and emotional experience. ...


     
 

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News
 
Repères récompensé par l'IREP pour la méthode de mesure des ACTIFS REFLEXES©

Comment une rupture méthodologique dans les études peut-elle donner accès à une nouvelle réalité émotionnelle de la marque ?

Etude exclusive AgroParistech et Repères réalisée en salle immersive poly-sensorielle

Reperes est heureux de vous inviter au Printemps des Etudes, qui se tiendra les 20 et 21 avril 2017 au Palais Brongniart à Paris.

R3M, un mode d'interrogation révolutionnaire : 3 mots seulement pour un diagnostic complet
 

The Lab in the Bag