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Blog of the CEO
Doing Business in an Expanding Reality - blog of the CEO of Reperes - Passion for research ...




Consumer Connect On Line
Consumer Connect is intended to introduce a close contact between marketing teams and consumers through direct and privileged interaction. We know that on line communication is developing day by day (namely in France) and is even becoming a spontaneous and sincere mode of expression. Far from introducing a distance or an artificial aspect it creates a truly new proximity. Moreover in this new increasingly more "natural" and popular form of expression a new « symmetrical» mode of exchange is emerging: Dialogue is conducted on an equal footing. This promotes a more direct, sincere and collaborative form of communication between consumers and brands. It is therefore a perfectly legitimate approach and presents an opportunity for developing Consumer Connect on line. ...




Consumer Connect
To understand a segment or to allow a new idea to emerge, spontaneity and reflection are required.

Research studies stimulate and support marketing via a better understanding of the consumer and an in-depth exploration of target areas.

However, the spontaneous dimension is not always called upon, marketing actors remaining at a certain "distance" from consumers:
• they remain in the position of an observer.
• research is conducted rigorously (objectives defined, pre-defined questions, neutrality of the moderator) and doesn't allow for reactive marketing. ...




Flavour Screening
Optimise your range of products by identifying varieties with the greatest potential in
terms of concept and after tasting ...




Preference mapping
Marketing teams cannot content themselves with just knowing whether or not consumers like their product. They also have to understand the reasons for this overall opinion, identify the strengths and weaknesses of the product to provide guidance for optimisation. But consumers are not capable of explaining their evaluations in a precise and reliable manner, and even less of describing with precision what their ideal product would be. They have neither the sensory capacities, nor the vocabulary necessary. Preference mapping enables us to resolve this problem ...




Target insight®
We know that consumers don't all have the same tastes or behavioural patterns. Some quantitative studies enable us to identify segments of the population with the same tastes (preference mapping) or buying behaviours (information from a databank for example) ...




Emotional monitoring
We now know that a brand exists and evolves well beyond its functional value. Not only does it offer consumers concrete benefits, but it constructs a whole emotional background with them which is reflected in and acts on several dimensions ...




Norm ISO 20252
This sign is proof of conformity to the ISO 20252 norm and guarantees that AFNOR CERTIFICATION (11 avenue de Pressensé - 93571 La Plaine St Denis cedex) regularly checks that the marketing research code of ethics is respected and good professional practices are employed (methodology, data collection, data checking and analysis, reporting of the results).
Repères is member of Syntec Études Marketing et Opinion ...




THE REPÈRES COMMUNITIES DEPARTMENT
The creation of the Communities Department in October 2006 marked the groundbreaking arrival of Repères in the field of Web 2.0 research. By mobilising consumers - who become actors because they belong to communities - Repères has developed a range of research tools that are outstanding in terms of their flexibility, capacity to capture spontaneous opinions, modes of consumption and creative ideas. This approach resulted in the Communities Department winning the 2007 Gold Trophy award for Innovation in Market Research for its installation in Second Life and the 2008 Silver Trophy for Innovation in Market Research for the creation of a community of sellers of Jean Paul Gaultier Perfumes ...




QUANTITATIVE DEPARTMENT
The Repères Quantitative Department provides customised answers in clear language leading to real operational recommendations. Intervening in national and international marketing studies, the Repères Quantitative Department offers its clients a high level of implication based on three qualities ...


     
 

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News
 
Repères récompensé par l'IREP pour la méthode de mesure des ACTIFS REFLEXES©

Comment une rupture méthodologique dans les études peut-elle donner accès à une nouvelle réalité émotionnelle de la marque ?

Etude exclusive AgroParistech et Repères réalisée en salle immersive poly-sensorielle

Reperes est heureux de vous inviter au Printemps des Etudes, qui se tiendra les 20 et 21 avril 2017 au Palais Brongniart à Paris.

R3M, un mode d'interrogation révolutionnaire : 3 mots seulement pour un diagnostic complet
 

The Lab in the Bag