An international method and an in-depth diagnostic

The objective of an advertising pre-test is not only to evaluate the efficacy of the copy tested, but in particular to enable the client to optimise his advertising.
"Guillotine methods" which only provide a score of acceptance / rejection should therefore be avoided.
The add+impact
® method provides a complete diagnostic as it uncovers the strengths and weaknesses of a campaign and identifies the optimisation levers.

The add+impact® procedure

Learnings from the method

An internationally validated method