Rapid response®

Rapid response®

International concept screening method

Clients often have a large number of new product ideas at their disposal and wish to determine which ones are considered interesting by consumers and therefore merit development of the mix (product formula, packaging etc...).

The objective of the RAPID RESPONSE method is to help clients:
• select and identify the concepts with strong potential,
• understand the strengths and weaknesses of each idea,
And all this very rapidly, with real-time results and the possibility to delve deeper into certain concepts interactively.

Usage situation

An original method of data collection

Complete information on each concept
Rapid and operational results
An international method