identify main dimensions that structure consumers'
measure the impact of each dimension on overall
opinion or purchase intent.
identify which technical properties of your products
influence consumers' perceptions
simulate product optimization, and assess its efficiency.
Discovering links between consumer statements and identifying
Modelling purchase intent with :
- Consumer Main dimensions
- Products technical characteristics
What is the probability that purchase intent is
positive knowing sweetness perception?
What is the probability that sweetness is perceived
as well balanced knowing sugar content?
If sugar content is increased, what is the impact on