The creation of the Communities Department in October 2006 marked
the groundbreaking arrival of Repères in the field of Web
2.0 research. By mobilising consumers - who become actors because
they belong to communities - Repères has developed a range
of research tools that are outstanding in terms of their flexibility,
capacity to capture spontaneous opinions, modes of consumption
and creative ideas. This approach resulted in the Communities
Department winning the 2007 Gold Trophy award for Innovation in
Market Research for its installation in Second Life and the 2008
Silver Trophy for Innovation in Market Research for the creation
of a community of sellers of Jean Paul Gaultier Perfumes.
protocols of the Communities Department have been tested in the
field of cosmetics, consumer goods, services and academic research.
Exploratory Studies: research into the imaginary dimension
surrounding a concept or a brand.
Interactive and prospective co-design: the generation of
new ideas based on the stimulation of articulate and creative
Second Life residents with 3D modelling of insights and/or products.
Tests of interactive concepts: whereas traditional tests
entail pre-defined questions our protocol makes it possible to
make tests interactive by adapting questions according to feedback.
Awareness-building among communities: the creation of thematic
communities makes it possible to have permanent access to a qualified
target in order to obtain a 360° perception of an imaginary
dimension, brand or product
on technological watch, the Communities Department develops innovative
solutions based on the most advanced technical platforms. For
example, our latest award-winning innovations are based on:
Virtual worlds such as the 3D world of Second Life
The team is composed of a group leader, a web developer and
Development of Methods