The creation of the Communities Department in October 2006 marked the groundbreaking arrival of Repères in the field of Web 2.0 research. By mobilising consumers - who become actors because they belong to communities - Repères has developed a range of research tools that are outstanding in terms of their flexibility, capacity to capture spontaneous opinions, modes of consumption and creative ideas. This approach resulted in the Communities Department winning the 2007 Gold Trophy award for Innovation in Market Research for its installation in Second Life and the 2008 Silver Trophy for Innovation in Market Research for the creation of a community of sellers of Jean Paul Gaultier Perfumes.

Services

The protocols of the Communities Department have been tested in the field of cosmetics, consumer goods, services and academic research.
Exploratory Studies: research into the imaginary dimension surrounding a concept or a brand.
Interactive and prospective co-design: the generation of new ideas based on the stimulation of articulate and creative Second Life residents with 3D modelling of insights and/or products.
Tests of interactive concepts: whereas traditional tests entail pre-defined questions our protocol makes it possible to make tests interactive by adapting questions according to feedback.
Awareness-building among communities: the creation of thematic communities makes it possible to have permanent access to a qualified target in order to obtain a 360° perception of an imaginary dimension, brand or product


The Tools

Constantly on technological watch, the Communities Department develops innovative solutions based on the most advanced technical platforms. For example, our latest award-winning innovations are based on:
Virtual worlds such as the 3D world of Second Life
Collaborative blogs

The Team

The team is composed of a group leader, a web developer and community moderator.

Contact
Marie JUAN-LALLIER
Development of Methods
m.lallier@reperes.net

reperes-secondlife.com