can you make sure your packaging will
be seen, recognised
How can you optimise its performances?
Expert® is a new method based on the latest findings in
cognitive sciences and provides an in-depth and operational
analysis of your pack project.
An innovative approach in two integrated and complementary
An analysis based on the 3 major predictive
dimensions of the efficiency of the packaging
: is the pack seen, which elements are likely to be
perceived and memorised, how is the product identified?
Encoding - Identification: how does the consumer
decode the pack, does the memory imprint generated facilitate
the link with the brand, the product, the market (Attribution)?
Appeal: what potential does the pack have in
generating appeal for, handling of and interest in the product:
the major dimensions conveyed in terms of image, impact
and purchase intention?
principle of the memory analysis
A grid of 45 criteria based
on memorability processes identified in cognitive sciences
+ a jury of experts trained to use the grid.
Perception, attention, emotion, explicit encoding and implicit
memory are the 5 main processes to be supervised and
stimulated for effective packaging at the point of sale.
principle of the quantitative diagnosis
Measuring with consumers to obtain
a precise evaluation of the performances of the pack in a
initial approach measures the impact in a competitive environment,
followed by a second monadic approach making it possible to
provide all the necessary indicators to evaluate the three
dimensions of the diagnosis: Emergence, Encoding-Identification,
Results are compared with a benchmark cell.
Online interviewing for cost optimisation.
A flexible and rapid methodology applicable to all
problems concerning choice of in-shelf establishment in
large and medium commercial outlets and specialist superstores,
including in international markets.
Precise operational recommendations with a
system allowing a rapid validation of the gains in performance
of reworked routes.