in 1980 by Nadie de Saint-Jores, Repères initially focused
its activities on product tests and the optimisation of the marketing
The intelligence of its approach has enabled it over the years
to develop a demanding and loyal clientele in the field of consumer
goods, services and new technologies. This recognition has enabled
Repères over time to widen its scope of action to international
research, principally in Europe, the Asia-Pacific region and America.
Today, 40% of the turnover of Repères comes from international
development of Internet and of new technologies is for Repères
a major base for the development of new modes of information collection.
Its most recent innovations led to it being selected in 2006,
2007 and 2008 at the Esomar congress to present the implementation
of its research methods :
2006: presentation of the tool Emotional
Monitoring® which makes it possible to follow over time
the emotions that a brand provokes in the mind of the consumer.
In 2007: presentation of the introduction of Repères
into the virtual world of Second
providing access to a panel of over 10 000 residents.
In 2008: presentation of the VideoEtude©, making
it possible to get up close to the consumer by studying verbal
and non-verbal communication at the same time.