fruit of 20 years of experience in cosmetics research (mass market,
pharmacy and luxury products), Repères Beauty works in
many different segments: facial care, make-up, perfume, beauty-care,
and positions itself as a privileged partner in strategic brand
research: repositioning, brand evolution, image change and the
launch into new segments such as organic products.
these areas, Repères specialises in:
Developing new products
Developing and optimising the mix
Beauty benefits from real expertise in its field. Its capacity
to listen and fully grasp the client's problems enables it to
play a role as a partner-consultant involved at every stage of
Exploratory studies, Point-of-sale and Uses and Attitudes
studies to understand the markets.
The development and testing of concepts, identification of
expectations, screening of concepts, analysis of sensorial perceptions
for the development of new products.
Tests of formulas (in launch or in renovation), sniff tests,
preference mapping and segmentation of preferences for product
Evaluation/renovation of packaging, communication testing,
price sensitivity for mix optimisation.
Brand image assessment.
Beauty employs quantitative and qualitative methods, and conducts
studies in France and abroad.
The company also has its own cosmetics online panel with more
than 10000 net surfers.
Beauty is composed of two sections
- the "luxury/selective/health" section
- the "mass-market" section
Each section is managed by a Director of Research who, from the
commissioning of the project, is your prime contact, constantly
liaising with you, thus guaranteeing the quick response and flexibility
needed in cosmetics projects.
Interactivity is ensured by the project managers who deal with
all support issues and ensure the satisfactory running of the
project (from the brief to the results of the analysis). The team
is committed to providing for each study, operational recommendations
but also a follow-up in the form of reflections and exchanges.
Beauty is headed by Christian Hardy whose 20 years of experience
in cosmetics guarantees a contextualised understanding of the
data to optimise and strengthen the positioning of your product
Hardy, Directeur du Pôle Cosmétique Repères