conduct international research in Europe, the Asia-Pacific region
and in the USA.
For these specific studies, we work with partners we know well
and who resemble us (mid-sized companies, using innovative methods,
whose executives are genuinely involved in the research).
Established in the area, specialists in the field, they work in
the same sectors as us, are familiar with our techniques, adhere
to our philosophy and our professional principles, and respect
the same quality standards.
The quality of our international research is guaranteed by the
project managership that we ensure by always taking charge of
the key steps.
managership, by choosing the methodology, by developing the
tools, by supervising the translations.
fieldwork, by defining monitoring procedures with the partner
institute, by moderating or observing the focus groups and interviews.
processing, of the quantitative data via centralised processing
for all the countries.
and synthesis, after debriefing with the project managers
of the results, highlighting the differences and the similarities