During the last fifteen years at Repères
we have developed a high level of expertise in the analysis
of market research data for the modelling of consumer preferences.
Our work has been based on Trade-Off analysis models and on
Preference Mapping tools.
From services that were only initially proposed within the framework
of market studies conducted exclusively by Repères, we
progressively evolved towards services involving customised
modelling, by working on data from a variety of sources that
our clients provided us with: sensorial evaluations, physico-chemical
measurements, panel data, client data-base extractions... ...
